Posts Tagged ‘Social Media’

How We Tripled Our Traffic

By Kieran
Traffic - Photo by wakajawaka @ flickr

After just a couple short months, I’m thrilled to say we’ve tripled the traffic to our site.  Like any other successful business, we’ve been using various methods and tools to bring in the appropriate visitors.  The data has been gathered and analyzed via Google Analytics, and I have to admit I’m a bit surprised by the results.

Are those t-shirts you bought your employees a good form of advertising?  What about business cards and e-mail signature links?  Is tweeting worth the effort?  Being a relatively new business and having only been blogging for a handful of months, I consider these results to be based on a clean slate, not biased by historical efforts or data.  Let’s take a look!

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Social Media with Real Business Consequences: Foursquare

By Kieran
foursquare_logo

There has been a lot of talk of social media for a while now, as the web has moved from a one-to-many model, in which those who know how to develop sites or can afford to have them made for them broadcast their message to the world, to a many-to-many model, in which anyone can start up a blog or post anything they desire to services such as Twitter or Facebook.  Literally hundreds of social media sites have spawned up around the web giving the world a voice, but the consequence is that it can be hard to find social media applications that are genuinely original and bringing something new to the table.

One application, however, has brought many different aspects of social media together into one new, creative, original, and fun application – one that businesses, I believe, should be quick to embrace: Foursquare.  Foursquare is doing for social media what the Wii did for video games; it is getting people up, moving around, and interacting with the medium in a new and creative way.  If you’ve not heard of Foursquare before, or can’t understand how it can help your business, read on.

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The Key To Social Marketing? Being Social!

By Kieran

This may come as a surprise to you, but there are business owners out there who sit back, feet kicked up on their desk, and wait for the phone to ring.  They believe social marketing is nothing more than a fad.  They’ve done their networking, sure, but likely only in person, and well, even that was probably a few years ago.  Having done their time, they now just wait for their three or four connections to call them with news of new work coming down the pipeline.  Why do more work than one needs too, right?  The problem, though, is that the phone doesn’t always ring.  There’s a world of  social marketing opportunity out there, most of it free, so why not take advantage of it?

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